Since the evolution of e-commerce stores, business owners have struggled to establish a good relationship with customers. As an online store owner, you have to be prompt when it comes to attracting customers and retaining them.
This requires a proven formula. However, there’s no one size fits all, yet you need to follow a P-E-P-P-Y framework to make your business successful and relevant.
PEPPY framework stands for– Presence on Social Media, Embed Social Media on the website, Product descriptions, Payment System, and Youthful Digital Products.
#1 Presence on Social Media
Can you imagine a business without social media presence in 2022? If you can, then my friend, your business is in danger.
Your presence on social media boosts your visibility and credibility. Once a new target customer gets to know about your product, their first step is to go to any social media platform and check what type of content your post, and if you are active on social media or not.
An active social media feed helps the customers to understand that you are accessible to them. This also works as a customer service to them.
If you are confused about what to post on your social media platforms, here’s a list for you.
- Share user-generated content. This will help you establish a deep business relationship with your customers, as sharing their content on your social media (with permission, obviously) will make them feel heard and loved.
- Run your Hashtag campaigns. This will help you to aggregate more user-generated content.
- Witty and shareable content. This will boost the engagement of your page.
- You can also share the customers’ feedback. This will create social proof for your product or service.
#2 Embed Social Media on your website
If you are a business owner with social media presence, you must embed your social media feeds on your website. This will help the visitors to know more about your business without having to leave the webpage. As a result, your website will have a reduced bounce rate.
To achieve this, you can use a social media aggregator tool that will help you to embed your social media on your website. For e.g., Instagram is one of the hottest social platform available with huge amount of User-Generated Content. Hence, you can embed Instagram Feed on Website for free.
These social media aggregator tools help you to customize the widgets on the website as well. This means that you can customize the theme, design, or templates of your website. A customized feed looks visually engaging and creates a brand appeal.
They also have a profanity filter that lets you choose the post that you do not want to showcase on your website. The icing on the cake is that they also provide you with analytics that enables you to understand what type of content is working for your business.
#3 Product descriptions
Have you ever bought a product without reading its description? No, right?
A succinct description of your product keeps the target customers well informed about your product or service. After reading a detailed description and the best points about your product, the customers become more likely to buy it.
Apart from that, if you write your product description keeping SEO in mind, it will also help you to rank your products on Google.
#4 Payment System
Imagine a situation where your target audience loved your product, they put your product into their cart but couldn’t buy it, as your website does not have their preferred payment method.
As an online business owner, you must have a smooth payment process for your customers. This will help them to purchase your products without any hesitation. For this, you can install as many payment getaways as you like. As a matter of fact, your website must have every payment gateway, ranging from PayPal to Google pay.
A blockage in payment might not affect the customers, but it will harshly affect your business.
#5 Youthful Digital Products
A digital product is any goods that are produced online and transferred to someone by an online method.
As an online store owner, it is important to have a digital product. This digital product can be in the form of newsletters, emails, user manual guides, ebooks, etc. This acts as a lead magnet and helps you to attract customers.
A digital product gives you a chance to serve your target customers even before they become your customer. This breeds trust and credibility for your business.
In case, you are doubtful about what digital products you should make for your customers, here’s a list of prompts that might help you.
- Do’s and don’ts of your business.
- Myths about your business.
- Digital freebies, like templates and themes.
As an online business owner, when creating your business you must have these basic features.
These features will help you to gain traction and revenue for your business.